DUNK LOW ELIXIR: Launch campaign and global airdrop

Combining urban fashion with blockchain technology is a major challenge—one that demands expert-level Web3 marketing. The Elixir Games team came to us with a unique project: launch an exclusive edition of Nike Dunk Low sneakers, limited to just 100 physical and digital units.

What did we do? We designed the entire visual and technical experience from scratch. We delivered the registration platform, the official trailer with visual effects (VFX), and the complete strategic rewards plan.

The result? We quickly filled the waitlists and granted $100 in token rewards to every buyer—building an elite community fast and effectively.

Our digital marketing agency had a total impact on this project. Below we break down our work. Visit the official Elixir Games website to explore their ecosystem.

Web3 Marketing Strategy: Assets Created

For this major launch, we prepared top-quality resources. Here's what we delivered:

1. Landing Page

We built the event's official website with a fast, engaging interface and strategic UX/UI designed to retain visitors. The platform launched in two phases: first, a secure waitlist form; then, once the countdown ended, the purchase flow. The site handled massive traffic without crashes, seamlessly registering the 100 winners amid thousands of waitlist users.

2. Videos, Motion, and Images

We produced all audiovisual assets for social channels, including top-tier animations and motion graphics. We designed exclusive static banners for Discord and Twitter and created short video clips for the product reveal—highlighting the rewards and keeping public interest sky-high.

3. Launch Trailer (Editing, VFX, etc.)

We crafted the official trailer to unveil the exclusive sneakers—requiring advanced video editing, color grading, and high-quality 3D VFX. We showcased the realistic texture of the Nike Dunk Low in an immersive, cinematic style that energized the collector community.

4. Marketing Strategy

We designed a master plan to retain users, with festive airdrops throughout December. Buyers received $100 in rewards and free coins such as $ELIX or $KIDEN—ensuring complete loyalty across this VIP group.